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Author: Cheryl Cooper

Home Articles Posted by Cheryl Cooper (Page 2)
13 posts, 0 comments

Content Marketing Is the Most Effective — and the Most Difficult

May 29, 2018Cheryl CooperNo Comments

In its recent Inbound Marketing Strategy Report, Ascend2 and its research partners graded nine inbound marketing activities according to their effectiveness and difficulty. The scales for both metrics ranged from 0 percent to 70 percent. Social sharing scored lowest, at about 9 percent effectiveness and 5 percent difficulty. Seven other activities — including press and…

CMS marketing automation

What Are You Automating with Marketing Automation?

May 21, 2018Cheryl CooperNo Comments

Technology providers and managed services providers (MSPs) are all about automation. They invest in tools that automate a wide range of tasks, such as monitoring systems and networks and patching PCs and servers. Automation makes them more efficient and helps ensure that these tasks are done right, on time, every time. When technology providers and…

CMS content is king

Why the Right Content Really Does Matter

May 14, 2018Cheryl CooperNo Comments

We’ve all heard that “content is king.” Most of us understand that you need a wealth of content to support marketing initiatives and create thought leadership. And the technology industry is awash in content. Vendors are continually producing blog posts, press releases and whitepapers about their products. They develop microsites and RSS feeds that generate…

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Recent Blog Articles

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Cooper Marketing Solutions helps organizations develop and execute a content strategy to ensure that a broad range of fresh content is always available to their clients and prospects.
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Cooper Marketing Solutions provides content-based marketing services for technology solution providers and firms that offer cloud-based and managed services.

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Phone: 866.908.2131
Email: [email protected]
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Tulsa, OK 74133

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