In its recent Inbound Marketing Strategy Report, Ascend2 and its research partners graded nine inbound marketing activities according to their effectiveness and difficulty. The scales for both metrics ranged from 0 percent to 70 percent. Social sharing scored lowest, at about 9 percent effectiveness and 5 percent difficulty. Seven other activities — including press and…
Technology providers and managed services providers (MSPs) are all about automation. They invest in tools that automate a wide range of tasks, such as monitoring systems and networks and patching PCs and servers. Automation makes them more efficient and helps ensure that these tasks are done right, on time, every time. When technology providers and…
We’ve all heard that “content is king.” Most of us understand that you need a wealth of content to support marketing initiatives and create thought leadership. And the technology industry is awash in content. Vendors are continually producing blog posts, press releases and whitepapers about their products. They develop microsites and RSS feeds that generate…