Content marketing has been defined as “the art of understanding exactly what your prospects and customers need to know, then delivering that content to them in a relevant and compelling way to grow your business.” In other words, it’s not enough to develop content. You must know who you audience is and what messages and content types will influence them most across the buying cycle.
There is a wealth of information claiming to offer the best approach to creating and sustaining a content presence. Often, the primary focus is search and social — just two elements of the content marketing mix.
CMS can help you cut through the hype develop a sound content strategy to meet your budget and desired outcomes. We can further create a plan to ensure that fresh content is distributed with the appropriate frequency across all channels to attract and engage prospects and help drive sales