There is no question that content heavily influences the buying process. Prospective customers often do deep research before they engage with a sales person, and continue to seek information throughout the sales cycle. CMS has extensive experience creating the informative content buyers look for.
We focus campaign collateral on solutions to the customer’s problems rather than detailed product features. We have a deep understanding of the latest technology and the problems it hopes to solve and can cut through the jargon and convey that effectively to customers. We can also produce sales guides and battle cards that help the sales team understand the issues and better position your solutions.
Given the lengthy sales cycle associated with many complex technology solutions, nurturing is an important component of any sales campaign. CMS can develop a library of articles, whitepapers and other materials to keep prospects informed and engaged as they move toward a buying decision.