Inbound marketing is a critical tactic in generating leads and opportunities. Inbound marketing gets you found online and pulls prospects to content that creates awareness and keeps them engaged with your brand and story.
Inbound marketing is more than content. It encompasses elements of SEO and social media, involves multiple marketing channels, and should incorporate monitoring and metrics. CMS can develop an inbound marketing strategy that effectively leverages these tools.
But it also requires lots and lots of content. For example, businesses with 16 to 20 monthly blog posts generate two times more traffic than those with fewer than four monthly blog posts. Some 80 percent of IT buyers will provide their contact information in exchange for a great whitepaper or other premium content. You must continually publish fresh, engaging content related to your solutions and services, and CMS can help you do that.
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